Starting situation

The development of franchise systems occurs in different starting situations, each with its own requirements.

Conceptualization of new franchise systems

Transformation of business models into scalable structures.

Further development of existing systems

Adjustment of structures with regard to growth and marketability.

Exploration of new markets

Transfer of existing concepts considering specific market conditions.

Market entry and market structure

Entering new markets poses special requirements for the structure of franchise systems.

Especially in international market entries, it becomes evident,that often no suitable master structures can be established. The reasons for this include the limited availability of suitable investors and the lack of own resources for direct market presence.

As a result, market entry sometimes occurs through individual franchise partners who do not have the structural or operational prerequisites for systematically building a market.

Approach

A viable market entry is based on a clearly defined market structure.

This particularly requires a clear assignment of functions and responsibilities in the target market, especially in international constellations.

Services

Introduction

Collaboration takes place based on clearly defined prerequisites and a structured approach.

Basic prerequisites

Market-Fit Analysis

Examination of whether and under what conditions a concept can be sustainably established in the target market.

This analysis forms the basis for all further steps.

Suitability assessment of franchise partners

Evaluation of the professional, entrepreneurial, and structural prerequisites of potential partners to ensure sustainable development in the market.

Implementation levels

• Concept level:Transformation of business models into franchise structures.

• System level:Definition and structuring of the system foundations.

• Market level:Establishment of structures in the target market.

• Instance level:Establishment of a central structure for the development and management of the market.

Role in the target market

Franchise & More takes on a structuring role in the target market, especially where no suitable master structures can be established.

A central instance is created that consolidates functions and responsibilities and enables the development of the market on a consistent basis.

This structure:

• enables the systematic development of markets

• does not overextend the operational role of individual franchise partners

• remains compatible for a later takeover by the brand

Integration

Collaboration can be optionally designed so that the brand owner is involved in the development of the target market from the beginning.

In this way:

• own resources are gradually integrated into the process

• knowledge transfer is enabled

• the foundation for later independent continuation is created

the structure remains compatible and can, if necessary, transition to the responsibility of the brand.